BUSINESS EDUCATION


AI businesses

AI businesses you can start in 2024 and make money

When AI went mainstream, everyone wanted to make some $$$ out of AI businesses. It’s still a bit weird to think of all the schemes people devised to sell you, “You can make a million bucks using ChatGPT in just 24 hours!” Oh, the horror! A few got lucky with it and made money — that is, the ones selling everyone else courses on how to make money using their “AI gazillion cashflow bot.” The rest quickly realised making money through AI alone was a bit of a hassle. Is possible? Yes! Absolutely.......


Guerrilla Marketing Tactics

Guerrilla Marketing Tactics to Accelerate Sales on a Shoestring Budget

Guerrilla marketing tactics have emerged as game-changers for businesses of all sizes, especially tiny businesses trying to go viral on a small budget. These unconventional strategies breathe life into brands, sparking engagement and boosting sales without burning a gaping hole in your budget. Entrepreneurs, listen up! You’re in the right place if you’re eager to harness the guerrilla spirit to drive sales on a shoestring budget. This article will delve into creative guerrilla marketing tactics and how they can help your business thrive. Captivating Content Content is the crown jewel of guerrilla marketing.......


studentpreneurship

13 Online Businesses You Can Start in College: The Ultimate Guide to Student Entrepreneurship

In this age of digital innovation, the campus has transformed into a hotbed for entrepreneurial creativity and studentpreneurship. Gone are the days of the broken student stereotype. Today, you can be both a scholar and a CEO, all from the comfort of your dorm room. Think of Facebook, Microsoft, Reddit, Time magazine and countless other businesses started in college by students. This article will explore 13 online businesses you can start as a college student, fast, and grow to a couple of million dollars within years. Sounds like fun? Let’s dive in.  Dropshipping:......


creativity

9 Innovative Techniques for Solving Problems in Your Business   

Entrepreneurs do run out of creativity when faced with tough challenges in the art of turning ideas, resources and people into products, systems and teams that drive commerce.  In the middle of all the hats business owners have to wear to make their business work, they often have to tap deep into their creative side (what you call ‘thinking out of the box) to tackle difficult problems that arise in business. However, many entrepreneurs don’t do this, either because they are caught up in the day-to-day management of their business(es) or making decisions. ......


sales automation

The Top 10 Sales Automation Tools for Business Titans

In the cutthroat business world, closing deals swiftly is the key to conquering the market and soaring to success. Successful businesses turn to sales automation – the superheroes of efficiency – to streamline processes, boost productivity, and forge unbreakable customer relationships.  In this article, we unveil the crème de la crème of sales automation tools, designed to turbocharge your sales team and propel your business to unprecedented heights.  By automating mundane tasks, optimising workflows, and harnessing the power of data, these tools will revolutionise your sales process, allowing you to close deals faster......


attractive branding

How to Create a Magnetic Brand Identity Customers Can’t Resist

Branding is essential to a business’s survival. It’s an asset that carves a section of the market for your business. But what does it mean to Create a Magnetic Brand that irresistibly attracts customers to your business? We’ll unpack that in this piece. Your brand’s identity is more than a logo or a name.  It’s a story that speaks directly to your customers. It’s compelling statistics that underscores the offerings you provide. It’s the market results that prove you deliver on your promises. The momentum you create offers social proof for more people......


profitable venture

The A-Z of Turning Your Passions into Profitable Ventures

Side hustles. The buzzwords that have the potential to make your entrepreneurial dreams come true. Fueled by digital platforms and a hunger for creativity, people are turning passions into profitable ventures. Balancing financial stability and personal pursuits has become paramount. Exploring extra income avenues and breathing life into passion projects are more vital than ever. This exploration delves into how side hustles reshape work and life, offering solutions to modern challenges. Side hustles provide an extra income alongside conventional jobs, a canvas for creativity. This journey unveils potential benefits, from financial security to......


remote work

The Pros, Cons, and Best Practices of Building a Remote Business

In a swiftly changing world, conventional business models are shifting to accommodate entrepreneurs building remote businesses. One notable transformation is the surge of remote entrepreneurship.  Remote entrepreneurship is simply building a business without physically getting involved. Online businesses own the lion’s share in this business model as more and more people are becoming entrepreneurial and setting up businesses. However, despite this new business model’s appeal, there are major drawbacks which we will cover in this article. It begs the question: How can entrepreneurs utilise the benefits of remote entrepreneurship while skillfully manoeuvring its......


Ethical Leadership

What is Ethical Leadership, and Why is it Important in Business?

Reputation is more than an asset in business. When tarnished, reputation can become a liability. Customers want to associate with and buy from trusted businesses with a reputation for good business conduct, especially regarding customer service. Therefore, ethical conduct is crucial to a business’s success and stakeholders’ well-being, as pursuing profit at the expense of moral values can harm long-term credibility.  In this article, let’s see why ethical leadership and integrity are important and measure how they influence business success. Qualities of Ethical Leadership Trust and Credibility Entrepreneurs who embody integrity establish the......


decision making

12 Steps to Making Better Decisions as an Entrepreneur

Here is a stat you should be mindful of, 90% of startups fail due to poor business decision-making. These decisions are usually centred around revenue, product development and market threads. As an entrepreneur, you will be constantly confronted with hard business decisions like changing your objectives, twerking a product to fit the market better, taking opportunities at specific risks, firing employees and funding issues. To improve your chances of business success, you must learn from experienced entrepreneurs and understand decision architecture, psychology, risk assessment, and strategic foresight.  We’ve developed a 12-step framework to......