5 Reasons To Avoid Using GB Instagram To Promote Your Business  

I think you and I can agree that Instagram is one social media app Nigerian small business owners can’t do without. If you doubt that, just pull out your Instagram feed page and scroll down. Keep scrolling and you will probably find a couple of posts from businesses before you hit the fifth scroll.

Instagram is a gold mine for gaining followers for your small business and even making sales. However, a number of business owners are tempted to use an alternative version of Instagram called the “GB Instagram”. If you’re familiar with GB WhatsApp, this is the Instagram version.

Like GB WhatsApp, “GB Instagram” has extra features you wouldn’t find on normal Instagram. While it gives you some control over the platform, the alternate Instagram poses many downsides which may spell troubles for businesses.

In this post, we’ll dive into what GB Instagram is, highlight its features, and explain why it’s best avoided by business owners.

What is GB Instagram?

Let’s be real; GB Instagram is a cheat code. Literally!

It’s a modified version of the official Instagram app, created by third-party developers to give you more access and customization over the official app that may seem appealing.

But there’s a catch—it’s not an official app, and it’s definitely not supported by Instagram. Despite its tempting features, GB Instagram brings risks that every business owner should be cautious about. 

We’ll discuss these risks in a bit. Right now, let’s see what extra features GB Instagram offers and why it magnets Nigerian small business owners so much.

GB Instagram Features

These unique features of GB Instagram give users more control over their activities on Instagram. These features include:

• Downloadable Content: GB Instagram users can save photos, videos, and even stories directly from the app, which the official Instagram app doesn’t allow.

• Customisation: Users can change themes, fonts, and colours to personalise the interface.

• Extra Privacy Options: This app allows you to hide read receipts in DMs, view stories without letting the user know, and hide typing indicators.

• Zoom-In on Profile Pictures: This might seem trivial, but some users enjoy the ability to view full-size profile pictures.

Keep in mind that while these features sound exciting, they come with significant downsides, especially for business owners who need credibility, security, and longevity on social media. 

That said, let’s discuss these risks and why you shouldn’t use GB Instagram as a small business owner. 

Reasons Why You Shouldn’t Use GB Instagram as a Business Owner

# 1. Security And Data Privacy Risks

GB Instagram isn’t developed or endorsed by Meta (the company behind Instagram), which means it lacks the security standards that protect your account information. 

Since it’s a third-party app, you’re essentially putting your account details, including passwords and data, at risk. If you’re running ads through this account, you’re putting your payment card information in an unsecured platform! This could lead to account hacks or even data theft. 

Maintaining your account’s security and protecting your customers’ privacy should be a top priority.

# 2. Risk of Account Ban or Suspension

Instagram’s Terms of Service prohibit the use of unauthorized, modified apps like GB Instagram. So, if Instagram detects you’re using GB Instagram, baaam! It can lead to a ban or suspension of your account.

As a small business owner growing your brand online, a banned account is horrific! Imagine building up a following and engaging with potential customers only to lose it all because of a platform violation! Sticking with the official Instagram app ensures your business account remains safe and compliant.

# 3. Lack of Official Business Features

Instagram’s official app offers business owners specialized tools, such as Instagram Shopping, Insights, and Ads Manager, to help grow and monetize their brands. 

Surprise, surprise — GB Instagram lacks these tools! This means you miss out on valuable analytics, e-commerce integration, and advertising options that can help increase sales and engagement if you are using GB Instagram.

Choosing GB Instagram means sacrificing powerful business-building features for minor customization benefits.

#4. Lack of Trust

If you’re selling to tech-savvy customers or international buyers, you are at the risk of losing these customers if they find out you use GB Instagram and are concerned about their private data on the app falling into the wrong hands by engaging with your account or buying from you. 

While it’s not a widespread concern, there are customers who view something like this as a security risk or assume you’re cutting corners. They will cut ties with you as a result and even report your account.

#5. No Regular Updates and Support

Since GB Instagram isn’t official, you don’t get the benefit of regular updates that keep the app running smoothly and securely. 

When bugs pop up or new features are introduced on the official Instagram app, GB Instagram might not be able to keep up. Plus, if you encounter a problem, there’s no official support team to help you out. 

Your business depends on stability, and unofficial apps can’t guarantee that.

The Difference Between Normal Instagram and GB Instagram

So, how does GB Instagram stack up against the official app? The differences lie in security, support, and compliance. Here’s a quick breakdown:

Security: Official Instagram is backed by Meta, ensuring strong data security and privacy measures. GB Instagram lacks this security assurance, putting your business at risk.

Support and Updates: Official Instagram is updated regularly, with 24/7 support, bug fixes, and new feature rollouts. GB Instagram may lag in updates and doesn’t come with reliable support.

Business Tools: Only the official app offers Instagram Shopping, Insights, and ad management tools that drive business growth. GB Instagram skips these in favour of personalisation and content downloads.

Account Safety: GB Instagram violates Instagram’s terms, meaning your account risks suspension if detected. With the official app, you stay compliant, keeping your account secure.

Final Thoughts

While GB Instagram might seem appealing with its extra features, the risks simply outweigh the benefits, especially losing out on the promotional tools of the official Instagram. 

Sticking with the official Instagram app gives you access to the best tools, support, and a trusted platform to build your brand and connect with customers without risking your account.

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