The typical online seller in Nigeria doesn’t like selling through an ecommerce website. You hear complaints like “ecommerce websites are expensive”, “customers don’t buy from ecommerce sites”, and “I sell only on WhatsApp.” *Sighs* Be “calming” down. Not all of those excuses are true. Launching an ecommerce website for your business might feel like a big step, but it’s one you won’t regret. You might have been running your business from a physical store or through social media, but taking it online with an ecommerce website can level up your hustle big time. ......