Reputation is more than an asset in business. When tarnished, reputation can become a liability. Customers want to associate with and buy from trusted businesses with a reputation for good business conduct, especially regarding customer service. Therefore, ethical conduct is crucial to a business’s success and stakeholders’ well-being, as pursuing profit at the expense of moral values can harm long-term credibility.  In this article, let’s see why ethical leadership and integrity are important and measure how they influence business success. Qualities of Ethical Leadership Trust and Credibility Entrepreneurs who embody integrity establish the......