21 Items That Sell Like Crazy During Christmas

Christmas is around the corner, and you know what that means—shopping galore! People go all out during this period, whether for gifts, decorations, or festivities. And as a business owner, now is the time to cash in on the festive spirit.

If you’re looking for Christmas items that sell like crazy and will have customers buzzing around your store, Instagram page or WhatsApp like bees on honey, this guide is your plug. Let’s see the hotcake products that fly off the shelves faster than jollof rice at a Nigerian party.

1. Christmas Trees

You can’t talk about Christmas without mentioning Christmas trees. From artificial ones to DIY options, people love setting up their trees to give their homes that magical festive vibe. Nigerians, especially, go for affordable but classy options (you know we like owambe aesthetics). Consider stocking trees in various sizes, from mini ones for small apartments to grand ones for big-family homes. 

Pro tip: throw in a few extra accessories like Christmas lights, cards and decorative ornaments as bundle deals.

2. Christmas Cards

Yes, cards might feel old-school, but they still sell during Christmas. Families and friends still send out heartfelt messages and Christmas cards are an easy win for sentimental folks who love adding that personal touch. 

A well-designed card with “Merry Christmas from Lagos with Love” or even something in the local dialect like “Eku Odun!” will have your customers grinning from ear to ear. The best way to sell cards nowadays is to attach them as add-ons to other gift items! People will more likely 

3. Firecrackers / Fireworks

What is December without bangers? Firecrackers and fireworks are staples for kids and even some adults who love that celebratory gbam gbam gbam energy. Sparklers, Roman candles, and party poppers are hot items to stock. Just make sure you sell them with clear safety instructions. No one wants their detty December to turn injurious.

4. Clothing

Let’s not even lie, Nigerians go extra during Christmas when it comes to fashion. From matching family outfits (a.k.a anko) to glamorous party dresses and suits, clothing is a top seller. Think Christmas-themed sweaters, aso ebi fabrics, or even Santa hats for those cute Instagram-worthy moments. And don’t forget kids—parents love dressing their little ones in adorable outfits that scream, “My pikin fine pass yours.”

5. Poultry Products

Chicken and turkey are the real MVPs of the Christmas table in Nigeria. No detty December celebration is complete without that golden, crispy chicken leg or peppered turkey wings. Whether it’s fresh or frozen, poultry products sell like crazy as families stock up for Christmas and New Year meals. 

If you’re in the poultry business, you already know what time it is. To sweeten the deal, offer bulk discounts or deliver directly to your customers’ homes.

6. Christmas Lights

Christmas lights are almost always certainly a sure sell. From the classic string lights to modern LED options, these bad boys transform any space into a wonderland. Nigerians love to show off during the holidays, so colourful, long-lasting, and energy-efficient lights will sell out.

Pro tip: stock lights in festive shapes like stars, reindeer, and Christmas trees to attract even more buyers.

7. Artworks or Craftworks

Unique, festive-themed craftworks are perfect for sprucing up homes or as thoughtful gifts. Think framed paintings of nativity scenes, Christmas wreaths, or even Afrocentric designs that add a cultural twist to the season. 

Nigerians are embracing locally-made crafts, so showcasing handmade artworks from talented artisans could give your business a big edge. Don’t sleep on this one—it’s all about vibes and aesthetics!

8. Children’s Toys

Kids and Christmas? Perfect combo! If you’re looking for Christmas items that sell like crazy and will keep parents flocking to your shop, toys are your jackpot. From dolls to remote-controlled cars, board games, and educational toys, parents love spoiling their kids this time of year. 

Stock a variety of options to suit different budgets, and consider offering gift-wrapping services to add extra value.

9. Alcoholic Beverages & Soft Drinks

December in Nigeria is synonymous with chop life! That directly translates to “drinks.” Fine wines, champagne, beer, exotic spirits, and alcoholic beverages are celebratory essentials. And for those who don’t drink, soft drinks, juices, and even local drinks like zobo, kunu and good old palm wine are the go-to alternatives. 

Create gift packs with a mix of drinks to cater to both the big boys and those on a tighter budget. Add a touch of luxury with classy packaging, and watch them fly off your shelves.

10. Event Tickets

People love attending events during the holiday season—concerts, comedy shows, festivals, or even workshops. If you’re in the ticketing business, this is your time to clean up! Partner with organizers of popular events and promote their tickets. 

Early bird deals or offering discounted group purchases will get your customers running to secure their spots. Wahala for who no plan outings this Christmas!

11. Event/Party Items

From party plates and cups to table covers, confetti, and balloons, party supplies are a goldmine during Christmas. Families, churches, and corporate bodies all throw end-of-year parties, and they need these items to make their celebrations pop. 

Offer bundles or themed sets to make it easy for customers to grab everything in one go. Don’t forget to stock disposable cutlery — nobody wants to wash plates this season.

12. Gift Baskets / Hampers

Gift baskets (a.k.a hampers) are Christmas staples in Nigeria. From corporate gifts to family presents, they’re always in high demand. Stock hampers with festive goodies like wine, biscuits, chocolates, and even pantry staples like rice or oil. Want to stand out? Add unique touches like scented candles, mini notebooks, or small artisan crafts. Make them customizable so people can personalize their gifts. Trust me, this one na confirmed seller!

13. Holiday Decorations

Everyone wants their home to scream “Christmas don land!” Holiday decorations like wreaths, garlands, table centrepieces, and Santa-themed items are perfect sellers. Nigerians also love nativity sets and mini Christmas villages for that extra festive touch. Remember, the brighter and shinier, the better—our people like things that make their homes look like the covers of a lifestyle magazine!

14. Perfumes

Perfumes are a thoughtful and luxurious gift option that always sells well during Christmas. Whether it’s a high-end designer brand or more affordable scents, people love smelling good during the holidays. Offer deals on combo packs or even smaller sizes like rollerballs for budget-conscious customers. 

Packaging is everything, so make sure the perfumes look as fancy as they smell. No one can resist the charm of gifting or receiving a signature fragrance.

15. Foodstuffs

If you’re selling rice, vegetable oil, beans, or even yams, you’re already winning. Foodstuff is a necessity for the Christmas feast, and customers buy in bulk during this season. Pro tip: bundle food items together as “Christmas Combo Packs.” For example, pair rice, oil, and spices in a single package for a discounted price. Convenience sells, and your customers will thank you for making their festive shopping easier!

16. Christmas Wallpapers

Transforming homes into a festive haven is a big deal, and Christmas-themed wallpapers make it easy and stylish. Wallpapers with snowy scenes, Santa Claus, or glittering ornaments are top picks for families who want their spaces to feel extra magical. They’re affordable, easy to install, and instantly elevate any room’s festive vibes. If you can offer installation services or DIY guides, even better!

17. Electronics

Christmas is the perfect time for gifting big-ticket items like TVs, smartphones, and home appliances. If you’re in the electronics business, December is jackpot season! Offer discounts or bundle deals—like a TV with free speakers or a phone with a protective case—and watch your sales skyrocket. Nigerians love awuf, so any value-added extras will make your products irresistible.

18. Cosmetics

Makeup, skincare, and grooming products are hot sellers during Christmas. Everyone wants to look their best for those holiday parties and photo ops. Lipsticks, foundation sets, beard care kits, and body lotions are must-haves. 

Create festive gift boxes with a mix of beauty essentials, and market them as the perfect gift for loved ones. Add free samples or a small makeup pouch as a bonus, and you’re golden.

19. Fancy Furniture

Christmas is the time many Nigerians love to “change environment”—a.k.a upgrade their home interiors. Fancy furniture like sleek dining sets, cosy sofas, and chic coffee tables are high on the wishlist for families hosting holiday guests. To make your sales fly, focus on compact but stylish options for small spaces and throw in discounts or free delivery for customers in your area. 

Pro tip: Showcase festive setups in your display to spark inspiration. Who doesn’t like good things?

20. Souvenirs

Souvenirs are evergreen sellers during Christmas, especially for end-of-year parties, weddings, and corporate events. Items like branded mugs, tote bags, notebooks, or keychains are crowd favourites. Add a festive twist by including Christmas-themed designs or personalized touches, and watch the orders roll in. If you offer bulk discounts or quick turnaround times for customizations, you will have massive sales!

21. Bags

Whether it’s handbags, backpacks, or travel luggage, bags sell like hot puff-puff during the holidays. Shoppers are looking for stylish options for themselves or as gifts, and travellers need durable luggage for “I just got back” trips. Stock a mix of trendy designs and timeless classics to cater to all tastes. Offer deals like “Buy One, Get One at 50% Off” to keep your customers coming back for more.

Where To Buy These Items That Sell Like Crazy

Now, if you’re looking to source any of the affordable, quality products for your Christmas inventory, here are some top platforms to check out:

1. Alibaba: An e-commerce platform perfect for bulk purchases of Christmas decorations, toys, and electronics.
2. AliExpress: Great for smaller orders with direct shipping options to Nigeria.
3. DHgate: Another platform for wholesale deals on items like clothing, accessories, and gadgets.
4. 1688.com: A go-to site for affordable goods straight from Chinese manufacturers (you may need a translator for this one).
5. Temu: The newest kid in the bloc is known for its budget-friendly pricing and a wide variety of items like home decor and festive items.
6. Amazon: Ideal for branded electronics, books, and high-quality gift items.
7. Jumia Global: Offers international shipping options and discounted festive products.
8. eBay: Great for sourcing unique or vintage Christmas gifts and souvenirs.
9. Local wholesale merchants: You can always source from local merchants in top supplier markets around you like Alaba or Idimota in Lagos or Main Market in Onitsha, Anambra state.

Start Planning Your December Awoof Sales!

Now that you have the filla on items that sell like crazy during Christmas, it’s time to start planning your Awoof sales! Create catchy promotions like:

• “12 Days of Christmas Deals”: Offer discounts on select items each day.
• “Buy More, Save More”: Reward customers for buying in bulk.
• “Flash Sales”: Slash prices for a limited time to create urgency.

Don’t forget to announce your sales early on social media platforms like Instagram and Facebook in addition to word-of-mouth marketing to get the sales pouring in. 

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