I remember vividly when I wanted to buy myself a pair of Naked Wolfe sneakers for an outing with my work colleagues. Knowing that the brand was rare to find and fake products could be anywhere, my first instinct was to go online.  I mean, how else can I trust a seller? If I go to a seller’s offline shop, the only guarantee I have of the shoe’s quality is his/her words. However, if I go online, I can gauge quality using a variety of pointers: the seller’s words, social media engagement and,......